A lot of US produce is considered to be bigger and better, and this fascinates Europeans, who often have a little less product diversity. Therefore, when exported to Europe, U.S. products often cause a buzz when they arrive. Whilst the list could be endless, here are 16 American exports that Europeans absolutely love!
Budweiser
As the world’s largest brewing company, it is no surprise that Budweiser is extremely popular in Europe. Whilst European beer is world-renowned, Budweiser is still extremely popular across the continent. There are some trademark discrepancies in Germany, yet Budweiser is still available in almost every European country.
Harley Davidson
Sticking with vehicles, Harley Davidson is another US manufacturer that is renowned in Europe. Harley’s are considered to be one of the most elite motorcycles in Europe and are a true status symbol. The Rolex of the motorcycle world, they are highly valued with every biker’s dream being to own one.
Tesla
Elon Musk’s Tesla is one of the world’s most cutting-edge car brands and Europeans are going crazy for it. It is one of the most recognizable car brands worldwide, and has a firm popularity across most European countries – so much so, that JATO found that the Tesla Model Y was Europe’s best-selling car in 2023.
American Candy
US sweet shops can be found across all corners of Europe selling a wide range of American treats that Europeans crave. American candy just hits differently, possibly due to the lack of restriction on flavors, dyes and additives when compared to European candy. It’s just a whole new experience for the taste buds!
Coca-Cola
Is there a country where Coca-Cola is not popular? A world-renowned brand, Coca-Cola is one of the world’s most popular brands and can be found in all corners of the world. Europe in particular has a strong fondness of Coca-Cola and here, Pepsi will never compare.
Jack Daniel’s Tennessee Whiskey
Whilst Scotch whiskey is extremely popular in Europe, Tennessee brand Jack Daniel’s frequently outsells Famous Grouse, the most popular Scotch whiskey. In 2023, Statista found that it tripled the sales of the next most popular whiskey brand in the UK, with sales just shy of £270 million.
Stanley cups
Thanks to social media, Stanley cups have caused quite a stir in the last year, not only in the US but across the globe. Outside of the US, this hit Europe most heavily, so naturally, Europeans were thrilled when the coveted Stanley Quencher was brought across the pond to Europe.
Apple
Californian brand Apple is the most valuable name in the world, and Europeans are here for it. This is particularly apparent for the iPhone, and although Android is more popular in Europe than it is in the US, Apple still holds an enormous market share within the continent.
KitchenAid
KitchenAid is an American household name for appliances, and they’re becoming extremely popular in Europe. Their stand mixers have become particularly desirable in Europe, and Which suggests this is not just because of performance and aesthetics, but also because they regularly appear on top European TV shows such as The Great British Bake Off.
Tabasco
Whilst legend has it that Europe has a preference for milder flavors, Europeans love Tabasco sauce. Tabasco was even more popular in London alone for many years than it was in many Asian countries! Surprisingly, Europe is one of the biggest importers of hot sauce worldwide, with Tabasco at the top of the list.
Sitcoms
The US is home to one of the largest entertainment industries in the world. The vast majority of the world’s best-loved movies and TV shows come from the US, but Europeans particularly love US sitcoms. Friends and The Big Bang Theory are just two examples of US sitcoms that Europeans rave about.
Country music
Modern artists such as Luke Combs and Morgan Wallen are making country music more mainstream, and this genre is another American export that is loved by Europeans. This love is on a massive incline according to festivals like C2C, which brings American Country artists to stages across Europe every year.
Taco Bell
The US is famous for its fast food and while world-famous chains such as McDonald’s and KFC have been around for decades, Taco Bell is only now being introduced in Europe. This fast food chain is new and exciting to the European audience, with franchises recently appearing in 7 European countries.
Vintage Cadillacs
With a thriving automotive industry, few car brands top European exports. However, Europeans are in awe of vintage Cadillacs with their stunning aesthetics. They look picture-perfect in Europe’s most romantic streets and are considered a collector’s item that is hard to come by on this side of the Atlantic.
Jeans
American jeans have always been popular across Europe with Wranglers and Levi’s hot commodities in the 80’s. While different brands are more readily available in the 21st Century, Europeans still love US denim, with Levis remaining the most popular with 80s ‘mom jeans’ being one of the most desired styles.
Nike
Finally, Nike is one of the leading sports brands in Europe despite being an American name. Although it is loved across the continent, it is exceptionally popular in France. In fact, it’s the top sportswear brand in the country, with France having a staggering 54 retail stores and the most online traffic in Europe.
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